Use of video on the Web for business has been the talk of the marketing world, data from multiple sources confirm, yet again, the amount of video watched via the Internet continues to climb.
It's no wonder. As the benefits become more obvious, more businesses are leveraging the power of the medium to its full benefits. From profiles to how to's to product and sales demonstrations, businesses of all sizes are realizing the potential returns on investments of using video to tell their stories.
ADVANTAGES OF VIDEOS
Videos are quick to grab the attention of viewers, and moreover, they leave them thoroughly informed and convinced. Their use is more beneficial for the companies which deal in complex and lengthy products. They can be embedded in a website and can also be shared on other networking sites. The major benefit of such videos is that they can give the overview of anything and everything, thus saving the time, effort and money of both the business and its customers.
GROWING TREND OF ONLINE VIDEOS
Online videos are short videos made to communicate a business message in a sophisticated manner. Their use in advertising and promoting a product has become common today. Also known as online web Videos, they convince viewers better than any other modes of advertisement. When added to websites they not only retain but also attract new viewership
